2011 FRANZ AWARD
A stage for international new design talents, “2011 FRANZ AWARD Porcelain Design Competition”, is taking off recently！
Since the launch in 2007, it has now become the largest and the most representative porcelain design competition in the Chinese world of Taiwan, China, Hong Kong and Macau. The gold award winner can receive an NT$500,000 prize, and an opportunity to participate in MAISON & OBJET under the aid of FRANZ Collection Inc. By attending the international design affair, the winner may have a great chance to receive orders from expert buyers all over the world. The online application starts from today and will close on 7/1. Global design talents are all welcomed to team up for the challenge!
The Brief The theme for the competition is “Horizon”, with the meaning of “The techniques within the limits, and the creativities beyond the borders”. We truly hope that the contestants can understand themselves and surpass themselves. Moreover, by realizing the contents of porcelain design, they can cross over the boundary to produce porcelain which is suitable for the modern lifestyle, and then open up the whole new world for china.
Prizes Gold Award Winner (1) NT$500,000, a cup, a certificate of merit, an opportunity to participate in M&O Silver Award Winner (1) NT$250,000, a cup, a certificate of merit Bronze Award Winner (1) NT$100,000, a cup, a certificate of merit Creative Design Award Winner (1) NT$50,000, a certificate of merit Creative Marketing Award Winner (1) NT$50,000, a certificate of merit Excellence Award Winners (several) NT$10,000, a certificate of merit Short-listed (several) A certificate for entry into the shortlist, a nice present from Franz Collection Inc.
Judging Criteria Preliminaries Criteria A. Design Concept (30%) Innovation; creativity; theme relevancy; consideration of consumer demand B. Design Presentation (30%) Aesthetic feeling; media material selection; packaging design C. Industrial Feasibility (30%) Potential for mass production and marketing; transportability; environment -friendly characteristics. D. Presentation of the design proposal (10%) Type setting and aesthetic feeling of the design proposal; conformity of the content of the proposal. Finals Criteria A. Product design (50%) Design concept; design presentation; industrial feasibility B. Marketing plan (40%) Logicality; feasibility; creativity; benefits C. Presentation skills (10%) Ability of expression and actual presentation of the proposal
Eligibility Requirements Please design one piece or a series of creative porcelain product that fits the lifestyles of modern people with “horizon” as the theme, and which can be manufactured and sold in large quantities, as well as the relevant product packaging. The artwork should be made from “porcelain” and can be presented in the form of “mixed media”; the proportion of “porcelain” in the artwork is unlimited. The number of works that can be submitted by every team is unlimited, but a series of works with the same design concept shall be counted as one piece. All entries shall be original: created by the participants themselves, unpublished, and not sold or awarded prizes in public before.
Terms and Conditions Regardless of age, profession, place of residence and nationality, whoever is interested in craft design and porcelain design is welcome to enter the competition. Enter for the competition in your own name or in the name of a team; the number of team members shall not exceed two. Participants should not team up with Franz Collection Inc., employees responsible for Franz Award, judges of the 2011 competition and family members of people above.
Submission Date Deadline of online submission 5:00 pm (Taipei Time GMT+8), July 1 (Fri.), 2011
Entry Fee Free!
For More Information For more information please check out the competition website at: http://www.franzaward.com/