Industrial Design of the Winter Olympics Games

It’s that chilly time of year (well not in Australia anyway) but certainly in Vancouver the home of the 21st Winter Olympic Games. The Winter Olympics and winter sports in general are still so new and it is a real area of innovation and design experimentalism. It is exciting each games to not only witness […]

143 Reasons to Wait for the Cars of the Future

In this article we are going to explore the world of concept cars! This comprehensive collection can be used as inspiration not just for automotive design but design for a whole array of consumer products. In the comments please mention your favourite concept car and maybe chat about what you would like cars to do […]

E3D Vodcast Ep. 2

Aesthetic Motifs in Products

When we observe an object with our eyes we make immediate judgments on what the objects function is and how it behaves. We also make judgements on how that product is positioned in the market. Does it look like a premium or budget product? Does it look modern or traditional? Does it look like it […]

Hibachi BBQ

The Aim The concept BBQ design ‘Hibachi’ fuses traditional Japanese eating rituals with modern Australian styling. Australian’s love attending Japanese/Korean sit down BBQ’s because of the unique ritual of a collaborative and social cooking experience. Hibachi aims to make this transition from a very foreign restaurant event to an easily accessible and socially acceptable practice. […]

How much should I charge for Industrial Design Work?

Many times people ask me how much should I charge for Industrial Design Contract Work? Like many questions in life there is no definitive answer. In this article I hope to give you an idea of how much you could charge based on a number of factors. Details aside in this article, if there was […]

Industrial Design Presentations and Pitches

Design presentations and pitches are an integral part of the industrial design profession. As what is a great idea when there is no one to sell it? In fact many great ideas in our time haven’t come into fruition due to poor communication. A lot of the time within small to medium businesses we find […]

The Top Cliche Industrial Design Selling Points

Once and for all I am going to try and document the most commonly used cliche selling points industrial designers use. For some of us just a mutter of some of these cliches will get our tempers boiling and for others we might be mistaken for using them ourselves from time to time to suck […]

Embody 3D now on Itunes

Embody 3D now has a vodcast (you know a video podcast) featuring Industrial Design enthusiast Korry Richards. To subscribe to the podcast please click the below link: Subscribe to the Embody 3D Vodcast in Itunes! Please let us know any feedback or any requests you would like to make on the vodcast. Alternatively you can […]

E3D Vodcast Ep. 1

Cormack Innovation Award

Competition Title: Cormack Innovation Award The Cormack Innovation Award is regarded as one of the most practical industrial design awards in Australia. The competition criteria and judging is done by senior industry representatives working in FMCG, beverage, chemical cleaning and pharmaceutical companies, the same people that one day will be commissioning designs from these students […]

Embody 3D on Vimeo is HERE!

Embody 3D now is now on Vimeo! Please click the E3D Vodcast link at the top of this page or CLICK HERE TO WATCH EMBODY 3D ON Vimeo We would like to thank Korry Richards  – Twitter – a valuable member of the Embody 3D team, for his efforts in making this all happen! We would love […]

The Apple Tablet! Does it matter for Industrial Design?

Unless you have been living under a cave the last couple of months you would know about the impending Apple release next week supposably featuring a new Apple Tablet potentially called the ‘ISlate’ ‘IPad’ ‘ITablet’ or for apple enthusiasts ‘Newton 2’. Despite countless rumours from Macrumours, Apple Insider, Endgadget, Gizmodo (all which are great sites […]

Sexy Packaging Design

I love packaging design because it is a genre of design that fuses both product and graphic media into to a perfect harmony. In this photo article I will collate some packaging design concepts that portray innovation, sexy aesthetic detailing and in some cases just the bizarre. When it comes to packaging design the bizarre […]

Intellectual Property and Industrial Design – Part 2

When it comes to intellectual property everyone seems to have their own opinion of how it all works. Industrial design as a profession plays a crucial role in the development and maintenance of patents and it is in your financial interest and in the justice of being recognised for your works to have a solid understanding of intellectual property.

Intellectual Property and Industrial Design – Part 1

When it comes to intellectual property everyone seems to have their own opinion of how it all works. Industrial design as a profession plays a crucial role in the development and maintenance of patents and it is in your financial interest and in the justice of being recognised for your works to have a solid […]