Article by Martin Gibson – Twitter – 03.06.2010
I came to work today with quite a shock as a colleague pointed out that there is a new industrial design reality TV show called ‘Design For Life’ made by the BBC. The show puts 12 British design hopefuls through numerous challenges for the chance to work with one of the worlds most recognisable product designers, Philippe Starck. The show is rather entertaining as one sees the eccentric Starck detail his design philosophy and his opinions of products we use everyday. Furthermore Starck isn’t afraid to deploy Simon Cowell-like criticalness on the at times innocent cast of designers.
It is fantastic to see industrial design making a real presence on our television set. First it was the memorable documentary ‘Objectified’ and now a reality TV show, what will be next? These features could only further professionalise and legitimise a profession which is often under-valued by some industry sectors.