Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos

ISBN: 9781592538287

Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos by Bill Gardner and published by Rockport is an amazing book written by the founders of LogoLounge.com. The comprehensive handbook is a wide-scope collection of graphic logo designs filled with great example logos and expertise to go along with it. Logo collated from the best designers on the LogoLounge website share their vast experience and skills in how to make beautiful and successful logos.

Not only this but the title contains detailed historical content on the origins of logos and expansive information and deconstruction of great logos.

The contents include:

1. Origins
2. The Value of Identity
3. The “R” Word
4. What’s in the Air?
5. Practical Concerns
6. Logo Redesigns: Special Concerns
7. What Sort of Mark Should it be?
8. Generating Ideas
9. What the Process can look like?
10. Favourite Techniques
11. Brainstorming 12 Did you try
12. Incubation
13. What Define a Great Logo
14. Refinement
15. Designing Lockups

The books historical information stretches back to early humans and the Egyptians, through the dark ages and forward to the printing press all the way through to the established graphic design industry. The book is inspiring and helps you not imitate their designs but helps you emulate them by capturing the essence of the design language and design process. The title covers research and getting to know your competition and studying other industries that are perhaps completely unrelated to your field for inspiration.

Logo Creed is filled with practical advice like designing for sports teams or for companies that have apps or websites as well as practical advice on how to redesign existing logos. Through case studies showing original sketches the design process is clearly marked out step by step and it is most insightful seeing how different designers use completely different methods for achieving their results, but at the end they always produce beautiful logos. With an objective mind one can relate that to the type of designer you are and you can find ways of how to make your logos more creative and more efficient to design. The images, diagrams and photographs are fantastic and they even show logos in the real world and how you can present logos in this manner. This can help clients visualise their design a lot easier.

The graphic design throughout the book is beautiful and helps bring out the most in the content. The structure is dynamic and best utilises all available space on the page. All the images are crisp and original and add true value to the content.

I could not speak more praise for Logo Creed, it is one of the greatest books I have reviewed on Embody 3D for a couple of years now! I strongly recommend it for both students self-taught designers or industry professionals looking for a winning edge.

[rating:5]