In this online shop website for Fit & Fabulous at 40 Plus customers can signup for different membership plans and pay subscription payments via the payment gateway Stripe or Paypal. Customers can upgrade or cancel their plan at anytime. The client can manage the subscriptions as well from the backend and produce content targeted to members of different subscription plans with ease. When customers signs up for plans they are automatically signed up a specific marketing list using MailChimp. The website design features a range of call to action points on the home page and easy navigation.