Prague Taxi Concept

• HJC Design is a product design & manufacture consultancy based in Yorkshire, England. • HJC Design have developed a unique taxi concept called ‘Praha’, which embodies the city of Prague within its very surface architecture. • The overall styling is inspired by Prague’s vintage tram network with the details evolved from the period aesthetics which characterise Prague’s rich heritage and architecture. • The internal forms follow the curvature of the Vltava River with the seating inspired by the traditional benches featured in the historical trams. • Each bench consists of eighteen wooden and leather stripes symbolising the 18 bridges in Prague, and can seat up to five adult males. • The wooden stripes celebrate the names of historical figures that have strong ties with Prague (i.e. Jaroslav Hašek, Bedřich Münzberger, Bedřich Smetana etc.) • 18 blue high intensity LEDs form the rear taillights, which flow and wrap around the bodywork to represent each of Prague’s 18 rivers. • Floor is textured with hexagonal blueprints, representing Prague University’s innovative solar cell technology. • Augmented reality display integrated into all parts of the journey and users interact through the use of the curvaceous central console, inspired by the elaborate floral ceiling of Prague’s Great Hall. • Users can select their journey type from direct routes to virtual tours around specified points of interest. • The intricate front dashboard texture illustrates Prague’s distinguished skyline, fashioned from 100 individual dimples. • The front headlights inherit the eccentric circular form of the iconic Atomic Clock. • Each headlight features one hundred blue LED’s, each representing one of the original spires from the “City of a Hundred Spires”. • The red and white colour scheme imitates that of the vintage trams, the blue LED’s are used to complete the colours of the Czech Republic’s flag. • Glass roof surround offers tourist’s a panoramic vista to interact with Prague’s celebrated architecture. • The front grill and the scooped sides symbolise the unique styling found on the vintage trams, with the wheels concealed to give the appearance of floating transport. • The door panel slides backwards at the touch of the open symbol, which is only visible when available for service.

For more information check out the design website at http://www.product-design-yorkshire.com