LaCie* and Philippe Starck* started working together 15 years ago and the latest addition is the LaCie Starck Mobile Hard Drive (LaCie | Starck) – it lets you backup, store or transfer your data with mobility. The device has a 2mm aluminium casing to prevent it from overheating and it is very sturdy, yet light enough which is suitable to take it with you where ever you go. Also, the USB cable is tucked away within the device when it is not in use and can be easily coiled back inside after usage – so you won’t lose it!
The design of this device was about “complete experience” with the idea of “a good product is something you just need”. During the process for the design, Starck states that you have to find “the bone, the essence – why this product exist and try to transmit”. The ultimate use of the mobile hard drive is to store data; therefore the design resulted in appearing like a brain with a helmet. The brain is represented by the organic magma form of the interior and the helmet is represented by the polish aluminium exterior. This device not only looks stylish and timeless with the metallic finish, but the idea behind the design can make people think why was it designed in this form? This can result in deeper thoughts and create more imagination!
The LaCie | Starck is great, it is not heavy to carry, very compact and not bulky at all! However, the exterior makes you worry a little, this is because the casing is so hard that you might either drop it and hurt someone or scratch other people’s stuff. Looks can be deceiving…as once you scratch the polish aluminium case, a mark comes up and you may think – oh no… the mark is going to stay there forever…but wait – that’s not true! Once you wipe it off – it is gone!
The LaCie Starck Mobile Hard Drive is available in 320GB (AUD129) and 500GB (AUD189), visit www.lacie.com to purchase or for more information.
*LaCie – a computer hardware company specialising in storing data, where they combine design and technology resulting in products that are good-looking and performance drive. Since 1992 they began working with top designers such as Ziba Design, Porsche Design, GmbH, Karim Rashid, Ora Ita, Philippe Starck and Neil Poulton.
*Philippe Starck – a top French designer that designs for the mass market with streamlined, organic designs and the use of unusual combinations of materials.
“Technological genius explodes exponentially, each time with incredible power whose limits are yet to be known.
The power remains, never abating, symbolically characterized by the sculptural magma that one attempts to cleave, to master within this geometrically perfect strongbox.
A symbol of strength mastered, of freedom guided, of incandescent magma heeding to the form of its cast.
The interpretation is free. But the mystery remains.” – Philippe Starck